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Lead Generation Letters

November 30th, 2009 No comments

Lead Generation Letters

You may have used open houses as a tool for lead generation, and may have had some success – although often the visitors open are curious neighbors or people looking for something to do on a Sunday afternoon.

You may have even gone to great lengths to provide refreshments for these events – And later wondered why he has spent time and money.

Try to make better use these mini – use them to entertain an audience.

Closing a sales at home, invite your client to 20 or 30 friends at a closing night! If they sell, about to leave the area, will be a party to go. If you are the purchasers, happy with your new home will be a welcome party.

The party now is that its customers as the best and are happy to show you – and recommend – For the friends you have invited. And when they meet in person and see how charming and friendly they are, they are more likely to think when they need a real estate agent – especially if you constantly remind them.

When you visit with people and gives them his business card, ask for their email addresses and permission to send local market information. Make sure you have a notebook in his pocket for this purpose – not everyone uses the cards, especially for parties.

If you can do so without being seen, is also a good idea A little note for you to help match names to faces later. That is, unless you are much better than I remember in the meeting and several people at once. You may also see if they are likely to become a buyer or a seller.

A few days after the festival, send an "I'm glad I met you" note and offer to provide any information they want in the market today. If you gave a card visit, and mailing address to take the time to hand write the note and mail it. Otherwise, email is better than no mail.

Once you are in your drip campaign, every month or you can send news of interest, remember only by that you are there when needed.

I really recommend using a different drip campaign for this type of contacts that you do for buyers and sellers who have requested your report. Probably will not note saying: "Call me now to see this new list," or "The market is booming, the list now!" but respond positively to news about the community or in general market conditions.

Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.

She’ll help you with one letter, or an entire marketing plan. For Realtors who are ready to get full value from their websites, she offers web copywriting and lead generation packages. She also offers a course called the Real Estate Career Builder, which covers best practices along with marketing methods. You’ll find it at http://www.promotemyrealestatecareer.com

Marte’s weekly ezine for real estate professionals offers tips and hints for building a successful business. To subscribe, and see the other resources available for Realtors, visit her at http://www.marte-cliff.com/RealEstate.html

A Prospecting and Lead Generation Secret

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