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November 30th, 2009 Leave a comment Go to comments

Lead Generation Agency

Three tips for marketing your insurance in case of recession

1) Focus on positives not selling "fear".

Consumers have an overload of bad news. They hear about the growing number of people being fired, losing income and employee benefits every day. No need to remind him. In tough times, consumers want a strong leader, someone I can trust and counting. (It's You.) Bring your insurance, you should concentrate on market potential. Help your prospects of Insurance for a positive future and encourage them to see the good side of the market. Refer to the economy with a new perspective on financial security and protect the financial fundamentals of life of consumers.

2) Be aware of the generation "G" "Generosity is not greed

According trendwatching.com;

Generation 'G' reflects the increasing importance of the "generosity" as a leader and a way of thinking. Given that consumers are sick of the greed and its current disastrous consequences for the economy, while the agitation itself has more determination than ever to care institutions of the need for greater generosity coincides perfectly with the current recession (and pre-) emergence of online fed the culture of individuals to share, give, participate, create and collaborate on large quantities. "

Your message marketing of the security must take into account the new generation of giving. People crave empathy, care, dedication, and generosity. How can insurance leads show that you care about society and take care of them?

3) Think about the person, not political

Stay contact your potential customers want insurance, is the most important thing you can do in any economy. Drop the jargon of the insurance policy and to involve the customer on their terms. Cold Calling is the focus of commercial insurance on the key issues are and will affect the market. Insurance helpline takes the offer and help take care of the basics elements of your business. Whether you make an appointment with you or not, your agency will be remembered as a source of advice. That is what that generation "G" is, right?

Realtor Training – web page lead generation

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